The focus of the website was to present Amino’s new, wider solutions and product offering, whilst providing their customers with clear routes into relevant support platforms. In addition, the website is a critical tool to position Amino as true experts in its field. KISS worked collaboratively with Amino’s UK and US teams to help capture its thought leadership knowledge as part of a content strategy to help form the basis of the site.
Given the short timescales the digital work had to commence whilst the development of the brand was still in flux, meaning agility was a core requirement for KISS’ creative, digital and account service teams. During this period a microsite was also developed to communicate the new brand internally to employees across Amino’s offices in the UK, Finland, Hong Kong and USA.
Since launching the new Amino branding at the Mobile World Congress Exhibition in Barcelona in February 2016 the new brand has been well received both externally by customers and internally by employees.